Urbanimmersive Board of Directors

Day after day, we work to achieve one goal: become the leading real estate content platform for the real estate industry. Each of our steps brings us closer to this goal.

James McDonald

Chairman of the Board of Directors

Mr. McDonald has been a fund portfolio manager since May 2004. From 1980 to 2004, Mr. McDonald occupied several senior leader positions for a variety of financial institutions as well as biotech and pharmaceutical corporations quoted on the stock exchange, including Nexia Biotechnologies Inc., Labopharm Inc. and BioChem Pharma Inc. Mr. McDonald holds an MBA from the University of Western Ontario and a Bachelor of Arts degree from Bishop’s University. He sat at the SENSIO Technologies Inc. board of directors (TSX-V: SIO), a 3D software corporation.

Jean-François Grou


Mr. Grou has more than 25 years of experience in leading international companies in the technology sector with an impressive proven track record. Prior to joining Urbanimmersive, Mr. Grou acted as President and Chief Operating Officer (COO) of Rideau Recognition Inc., a Canadian technology company with nearly 250 employees having offices in Canada and in the US. Before this role, Mr. Grou was CEO and director of 20-20 Technologies Inc., a Québec technology company previously listed on the TSX with nearly 550 employees located in 13 different offices worldwide. During his tenure, Mr. Grou developed and executed a business strategy that increased the company’s annual revenue from $11M to more than $70M until its acquisition by a private equity firm in 2012.

Simon Bédard

Chairman of the Audit Committee

M. Bédard is the Chief Financial Officer of the public company ATW Tech (AtmanCo Inc., ATW-V) since 2015 which operates in the technology industry, more specifically in the payment solutions and interactive communications. Over the years, Mr. Bédard held various positions including Vice-President Finance of mid-size private company in the environmental service industry as well as senior positions held in large advisory (Deloitte & Touche LLP), accounting (Ernst & Young LLP) and security brokerage (Desjardins Securities Inc.) firms. Mr. Bédard has extensive background in mergers & acquisitions, financing/treasury, accounting/audit, equity capital markets and business development within an international context. Mr. Bédard is a Chartered Professional Accountant (CPA, CA, Laval University) since 1995, a Chartered Financial Advisor (CFA) and holds an MBA from McGill University. Along with his participation on the Board of Directors of ATW Tech, Mr. Bédard served on the Board of Directors of the Quebec chapter of the MBA association.


Éric Charbonneau


Mr. Charbonneau serves as CEO of the Greater Montréal Real Estate Board. Under the authority of the Board of Directors, he is responsible for the implementation and execution of the strategic plan and various business plans. He ensures the realization of the organization's objectives of sound financial management in conjunction with nearly 100 employees. He is also the founder and general manager of the Centris® division. Centris® develops and integrates B2B technology solutions offered to more than 13,000 real estate brokers and real estate-related businesses and operates the consumer platform Centris.ca.Mr. Charbonneau is also responsible for business development at Centris®. He studied computer science in college and completed supplementary courses in administration at UQAM and HEC Montréal. He also worked in the field of education and is currently a director of the Collège de l'immobilier du Québec. As a representative of Centris® on the board of directors of Urbanimmersive, Mr. Charbonneau is not receive any form of remuneration from Urbanimmersive.

Judith Brosseau


Ms. Judith Brosseau acts as Chair of the Board of Directors of L'inis, The National Institute of Image and Sound. She has held the positions of Senior Vice-President, Programming, Communications and Interactive Media for Les Chaînes Télé Astral from 1998 to 2013 and of Director of Strategic Planning for Communications at the Canadian Broadcasting Corporation from 1992 to 1998. Ms. Brosseau acts as an administrator of several companies (Harold Greenberg Fund, Sylvain Émard Danse, Banff World Media Festival Foundation, Y des Femmes de Montréal, Wapikoni mobile) and is a consultant.

Ghislain Lemire

Member, CEO

Mr. Lemire is a co-founder of Urbanimmersive Inc. (« Urbanimmersive »). He has an extensive background as an entrepreneur having founded, operated and sold technology companies in the fields of fleet management and health care. Mr. Lemire has been Chief Executive Officer (« CEO ») since its inception on July 1, 2007 (formerly AVU Production Inc.) and serve on the board of directors of Québec Bourse Association and on the TSX-V Regional Advisory Committee. Prior to founding Urbanimmersive, Mr. Lemire held a business development position at 3M Canada Health Information System from November 2003 to July 2007.

Urbanimmersive Management Team

Martin Thibault


Mr. Thibault has extensive experience in business development and a solid knowledge of real estate. Mr. Thibault was real estate developer and manufacturer for several years before starting Urbanimage, the first acquisition of Urbanimmersive. Mr. Thibault manages Urbanimmersive operations and monitors continuous improvement of business processes.

Alexandre Henry-Lebel


Mr. Henry-Lebel was appointed technologies chief for the corporation in the beginning of the 2015 fiscal year, after obtaining his Computer Engineer Diploma from the École de technologie supérieure (ÉTS). At age 24, he is probably one of the youngest CTOs among TSX Venture Exchange quoted corporations. He joined the company in 2013 as a trainee and moved up the ladder with his remarkable skills and involvement in the company’s development. Mr. Henri-Lebel masters all aspects of web development; in the eyes of his peers, he is a phenomenon. He was awarded several honours throughout the course of his studies. Mr. Henri-Lebel brings a new vision of company development to Technologies Urbanimmersive and results are already beginning to show.

Cindy Charbonneau

Customers Service Director, product owner and technical lead sale assistant.

Ms. Charbonneau has a degree in photography and graphic design.  She had its own photography studio for several years before joining Urbanimmersive's team of photographers in 2012.  Demonstrating natural leadership, she became chief photographer in 2013 and then manages the team of 25 photographers of the company. In 2014, Ms. Charbonneau was given the responsibilities of Urbanimmersive customer service. In 2015, Ms. Charbonneau took charge of managing the development of the visual content business area, the company's flagship product. Ms. Charbonneau has extensive experience in the industry and all of the company's products. Passionate about photography, Ms. Charbonneau still occasionally makes photo shoots on weekends.

Catherine Sabourin

Chief Editor and Director of Communications

Ms. Sabourin studied arts and literature in Québec and Spanish in Spain. She is currently pursuing an Editing Certificate for a Bachelor of Arts degree. Passionate about language, Ms. Sabourin is trilingual (French, English, and Spanish) and has traveled to several countries in Africa and Europe, where she lived for over 11 years. Ms. Sabourin has extensive experience in writing and editing. She joined Urbanimmersive in 2012 as Director of Communications and Customer Service. She now leads Urbanimmersive’s growing community of writers.

Urbanimmersive is listed on the TSX-V : UI